MassDOT Hiring Campaign

The awareness campaign for the Regional Transit Authorities (RTAs) highlights the wide range of job opportunities and career pathways available, showcasing roles beyond traditional transit operations. The campaign emphasizes the importance of diverse skill sets, from mechanics ensuring vehicle reliability to professionals in technology, customer service, and management. It aims to inspire job seekers from all backgrounds by portraying RTAs as dynamic workplaces that foster growth, innovation, and community impact. Through bold visuals and relatable messaging, the campaign conveys the message that working with RTAs is not just about moving people—it's about building rewarding careers and supporting vibrant communities.