Lawrence CommunityWorks Logo Concepts and Rebranding

This rebranding project for Lawrence CommunityWorks (LCW) elevates the organization’s mission of community power, belonging, and collective leadership through a bold, energetic visual identity. LCW is a grassroots network committed to creating opportunity and dignity for every resident of Lawrence. The new brand system translates that spirit into a visual language that is vibrant, inclusive, and unmistakably rooted in the city it serves. The refreshed logo features a modern, block-style mark that integrates elements of the Lawrence skyline—symbolizing visibility, voice, and the strength found in unity. The accompanying color palette draws from energetic oranges, community greens, and trustworthy blues, designed to feel welcoming, youthful, and action-oriented. These colors were intentionally chosen to reflect LCW’s core values: justice, equity, belonging, resilience, and bold leadership.